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Values
Smart design and sustainable communities begin with bringing together highly motivated and passionate people with alignment of vision. We seek out firms and individuals who share our passion and vision for Nw Urbanism and sustainability. At our core, we are driven by 4 simple values:

Measurement. That which cannot be measured cannot be managed. We live by this.
Elegance. User- and community-centered design really matters. A lot.
Teamwork. Teamwork is a state-of-mind... not an aspiration or motto.
Innovation. Seek the simplest, best solution. Never be satisfied with "me too" ideas or weak thinking. Push hard.



"...given multiple possible input parameters, the wise man selects the simplist solution..."

—paraphrased medieval quote from Occam, scientist-philosopher

We view our success using a Balanced Scorecard methodology that evaluates success across 4 principle dimensions, our "Four E's":

End User Satisfaction. The satisfaction of those that will live, work and play in the communities we create is paramount to our success. Key metrics include pre-sell/pre-lease rates, direct references rate, follow-on purchase/lease percentage, and others.

Employee, Investor & Partner Satisfaction. Building and maintaining a healthy ecosystem requires constantly seeking improvement in our relationships with staff and partners. Key metrics include retention, repeat business relationship, and raw productivity.

Economics. The financial performance for any given project and for our firm/Fund Groups is measured against target goals. Key metrics include ROI, gross margin, days sold outstanding, and others which are proprietary.

Enterprise. We create unique, highly customized projects. However, we pride ourselves in creating systems and processes that are repeatable and consistent. This streamlines efficiency, optimizes quality and drives satisfaction of employees and users alike.
Read about our Selection Criteria >>
Read about Our Approach >>
 
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